Assessment of Nautical Edutourism Determinants: A Study in Universiti Malaysia Terengganu

Abstract

The Ministry of Higher Education aims to implement the National Higher Education Strategic Plan beyond 2020, which includes the introduction of funding reforms. Given the projected significant growth, relying solely on additional public funding is not a viable long-term solution. Therefore, it is crucial to access and secure financial resources for the institution. Hence, this study aids in identifying the prospective facilities and expertise that can generate revenue for Universiti Malaysia Terengganu (UMT) as a case study through nautical edutourism. A digital survey was developed to collect data on the appeal, projected pricing, and tour results. The inquiries encompass the individual's experience, level of satisfaction, and recommendation regarding nautical edutourism. The online interview session was conducted with the assistance of authorities and experts to solicit their opinions on nautical edutourism at UMT and analyse it using the Analytic Hierarchy Process (AHP) method. The survey results indicate that Ship Simulator is the most appropriate primary attraction, followed by UMT Swimming Pool, RV Discovery, and Sailing Centre. The majority of respondents agreed that nautical edutourism can be a source of revenue for universities.