Biplot-Cluster Analysis on Mapping Company Characteristics in Adapting to a Dynamic Bussines Environment

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Abdul Satar
M. Al. Musadieq
Solimun
Benny Hutahayyan

Abstract

This study aims to map companies at PT M Cash Integrasi Tbk based on the variables of Technological Innovation, Knowledge Management, Dynamic Capability, Organizational Agility, and Sustainable Competitive Advantage. This study uses the biplot analysis method and the K-Means cluster. The biplot method and K-Means cluster analysis were used to map companies in a two-dimensional graph. The data used in the result of a survey from the sample unit in the study, namely the organization and in the form of a holding company, subsidiary, and branch company PT M Cash Integration Tbk as many as 130 companies. Based on the relationship between variables, dynamic capability (Y1) and organizational agility (Y2) with sustainable competitive advantage (Y3) have a strong positive relationship. based on the results of the K-Means cluster analysis, there are three clusters with 51 companies in cluster 1 having good characteristics in adapting to a dynamic business environment. Mapping of companies based on the 5.0 industrial revolution involving Technological Innovation, Knowledge Management, Dynamic Capability, Organizational Agility, and Sustainable Competitive Advantage variables simultaneously is the novelty of this research.

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