The Importance of External Communication in Crisis Situations in the Port Authorities The case of the APBA and the GPA

Resumen

Today, during a crisis situation, the reputation and image of a company can be affected in a very negative manner and, for that reason, the crisis must be managed from the point of view of external communication. The port authorities are becoming aware that they need to transmit truthful information in an agile way when there is an incident at their facilities to reassure citizens, customers and employees, among others. In a hyper-connected world, in which everyone wants to be informed, port authorities cannot ignore communication in these delicate situations.