The role of mental image and the relationship between service quality and customer satisfaction in Jordanian telecom companies

Resumen

Abstract

This study aims to achieve several objectives that contribute to understanding the role of mental image in the relationship between service quality and customer satisfaction in Jordanian telecom company's and Analysis of the relationship between service quality and customer satisfaction: The study seeks to understand the relationship between the quality of service provided by Jordanian telecom companies and the level of customer satisfaction with it. The literature on quality and satisfaction will be reviewed to determine the link between them and its impact on the company's mental image,  A descriptive analytical research method was adopted for the sake of the current study.